[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.goshico.cz\/marketing-je-tu-uz-od-pradavna\/#Article","mainEntityOfPage":"https:\/\/www.goshico.cz\/marketing-je-tu-uz-od-pradavna\/","headline":"Marketing je tu u\u017e od prad\u00e1vna","name":"Marketing je tu u\u017e od prad\u00e1vna","description":"Marketing je d\u016fle\u017eit\u00fd pro ka\u017edou firmu. Proto mu v\u011bnuj\u00ed maxim\u00e1ln\u00ed pozornost. Pokud toti\u017e chcete vysok\u00e9 v\u00fdd\u011blky, mus\u00edte se zam\u011b\u0159it samoz\u0159ejm\u011b i na propagaci va\u0161\u00ed firmy. […]","datePublished":"2023-09-12","dateModified":"2023-10-16","author":{"@type":"Person","@id":"https:\/\/www.goshico.cz\/author\/#Person","name":"","url":"https:\/\/www.goshico.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"goshico.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.goshico.cz\/wp-content\/uploads\/merakist-jyoSxjUE22g-unsplash_7.jpg","url":"https:\/\/www.goshico.cz\/wp-content\/uploads\/merakist-jyoSxjUE22g-unsplash_7.jpg","height":0,"width":0},"url":"https:\/\/www.goshico.cz\/marketing-je-tu-uz-od-pradavna\/","about":["Slu\u017eby"],"wordCount":394,"articleBody":"    Marketing je d\u016fle\u017eit\u00fd pro ka\u017edou firmu. Proto mu v\u011bnuj\u00ed maxim\u00e1ln\u00ed pozornost. Pokud toti\u017e chcete vysok\u00e9 v\u00fdd\u011blky, mus\u00edte se zam\u011b\u0159it samoz\u0159ejm\u011b i na propagaci va\u0161\u00ed firmy. Propagace a reklama se m\u011bnili v pr\u016fb\u011bhu let. Nicm\u00e9n\u011b sahaj\u00ed ji\u017e do d\u00e1vn\u00e9 historie. Nicm\u00e9n\u011b marketing jako takov\u00fd se do\u010dkal po\u0159\u00e1dn\u00e9ho rozvoje a\u017e v polovin\u011b 19. stolet\u00ed. Pro\u010d d\u0159\u00edve nem\u011bli lid\u00e9 pot\u0159ebu se v\u00edce zam\u011b\u0159ovat na marketing? V minul\u00fdch obdob\u00ed, p\u0159edev\u0161\u00edm v obdob\u00edch dvou sv\u011btov\u00fdch v\u00e1lek, bylo v podstat\u011b v\u0161eho nedostatek. Popt\u00e1vka po r\u016fzn\u00fdch produktech a slu\u017eb\u00e1ch tedy mnohon\u00e1sobn\u011b p\u0159evy\u0161ovala popt\u00e1vku. Proto nebylo t\u0159eba \u017e\u00e1dn\u00e9ho marketingu.  To se ov\u0161em zm\u011bnilo s t\u00edm, jak se ekonomika sv\u011bta d\u00e1vala do po\u0159\u00e1dku a prob\u00edhal rozvoj techniky, obchod\u016f a v\u0161eobecn\u011b pr\u016fmyslu. Za\u010dali se tvo\u0159it nov\u00e9 firmy a postupn\u011b jich vznikalo tolik, \u017ee naopak nab\u00eddka p\u0159evy\u0161ovala popt\u00e1vku. Jako je tomu dnes. Proto se firmy museli zab\u00fdvat i marketingem. D\u0159\u00edve prob\u00edhal marketing zp\u016fsoby, kter\u00e9 dnes u\u017e pova\u017eujeme sp\u00ed\u0161e zastaral\u00e9. Jako nap\u0159\u00edklad reklamy v rozhlase, v novin\u00e1ch a v televizi. Televizi sice pou\u017e\u00edv\u00e1me st\u00e1le, ale nev\u011bnujeme j\u00ed u\u017e tolik pozornosti, jako nap\u0159\u00edklad 20 let zp\u011bt.  N\u011bkter\u00e9 metody marketingu, kter\u00e9 byly ale popul\u00e1rn\u00ed n\u011bkolik des\u00edtek let zp\u011bt, t\u0159eba na za\u010d\u00e1tku mil\u00e9nia, p\u0159etrv\u00e1vaj\u00ed dodnes. Nap\u0159\u00edklad propagace pomoc\u00ed reklamn\u00edch p\u0159edm\u011bt\u016f neboli reklamn\u00edch d\u00e1rk\u016f. Vytv\u00e1\u0159en\u00ed propaga\u010dn\u00edch p\u0159edm\u011bt\u016f s logem nebo n\u00e1zvem firmy je \u00fa\u010dinn\u00e1, a p\u0159itom nen\u00e1kladn\u00e1 forma propagace.  Jinak se dnes marketing vyu\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm v online prostoru. Nen\u00ed divu. V\u0161ichni \u017eijeme online. V online prostoru tr\u00e1v\u00edme spoustu \u010dasu, a proto na tento prostor mus\u00ed b\u00fdt \u0161\u00ed\u0159en\u00fd i marketing. Podle statistik je tak\u00e9 online marketing v sou\u010dasnosti nej\u00fa\u010dinn\u011bj\u0161\u00ed formou marketingu, a proto se v\u011bt\u0161ina firem zam\u011b\u0159uje pr\u00e1v\u011b na tento zp\u016fsob propagace. Online marketing m\u00e1 nav\u00edc des\u00edtky mo\u017enost\u00ed, kter\u00e9 m\u016f\u017eete ve sv\u00e9 marketingov\u00e9 strategii vyu\u017e\u00edt.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing je tu u\u017e od prad\u00e1vna","item":"https:\/\/www.goshico.cz\/marketing-je-tu-uz-od-pradavna\/#breadcrumbitem"}]}]